Media Companies are in serious distress as the landscape continues to be fragmented. They must reinvent the type of content they make, the way they distribute that content and, ultimately, how they make money.
Audiences continue to avoid interruptive advertising at any cost. They watch less live television, subscribe to ad-free streaming services, block out the corners of their screens, and are downloading ad-blocking software. As this continues to progress, brands must begin thinking and acting like media companies, creating content that is actually of value to the people they care about most.